Tretorn, the iconic Swedish global footwear and outerwear brand, along with André 3000 Benjamin, a globally known American singer, songwriter, actor, and style icon, debuts the Fall 2017 global advertising campaign featuring André representing the brand.
To commemorate the 50th anniversary of the iconic Nylite, Tretorn has partnered with artists from around the world to express themselves on the ultimate blank canvas: the Nylite sneaker. As the headlining artist in the Nylite50 artist series, André Benjamin brings his distinctive style and artful character to the campaign.
“Tretorn’s Nylites are a true classic that have been a staple in my shoe rotation since I was a kid,” said Benjamin. “It’s great to celebrate the brand’s heritage for their 50th anniversary campaign.”
“André 3000 Benjamin is a multi-faceted artist and the embodiment of a true style icon,” said Natasha Fishman, EVP Marketing ABG, owner of the Tretorn brand. “With his personal connection to the brand and an artist known worldwide for a unique form of self-expression, he
is the ideal partner for the fall campaign and as the headlining artist in the Nylite50 series.”
The fall collection launches several new styles including updates to the classic Tretorn silhouette. Fall trends include metallic, distressed, and velvet designs. To shop the fall collection, visit Tretorn.com and follow @Tretorn on social media for brand news including the announcement of André’s debut design collaboration which is slated to drop exclusively on ComplexCon this November and will launch in stores and online in Spring 2018.