A huge bidding war came to an end yesterday when I Can Make You Famous alumni Tru-Life signed to Roc La Familia/Def Jam. Signed personally by Jay-Z and Co-CEO of Roc La Familia, OG Juan, the deal was negotiated and completed in only a few hours. The Roc scooped up Tru-Life in the midst of 7 figure offers from Sony, SRC/Universal and Snoop Dogg.
The Lower East Side MC is currently tearing up NYC radio with the 9th Wonder produced anthem “The New New York” and is in the lab working on his solo mixtape, Better Late Than Never, with Green Lantern and Kay Slay. Tru-Life is also working with Sickamore for the second installment of the I Can Make You Famous mixtape series.
Here’s “The New New York” courtesy of Big Mike‘s The Contender Mixtape:
Look for more on Tru-Life very soon here on DubCNN.
