Mywaves, a mobile video company that delivers Web video entertainment and world-renown underground DJ, DJ Skee today announced SKEE.TV – a free mobile urban lifestyle show that can be sent directly to mobile phones and viewable on the Web via mywaves.com. SKEE.TVﾒs premiere episode will broadcast from the NBA All Star action in Las Vegas on Thursday.
SKEE.TV will be a daily two to three minute mobile TV program delivered free to mywaves users on their mobile phones. On SKEE.TV, DJ Skee will take viewers inside whatﾒs hot, whatﾒs not and where the action is.
With episodes ranging from celebrity interviews to adventures with professional athletes, behind the scenes at the hottest NBA All Star parties to the latest on the underground music scene ﾖ fans can get their dose of SKEE.TV from the Web or on their mobile phone.
Rajeev Raman CEO of mywaves, explains the collaboration; “DJ Skeeﾒs fan base represents the on-the-go and on-demand generation. Mobile youth has a near insatiable appetite for new kinds of original entertainment and they donﾒt want to be restricted to viewing whatﾒs cool to times pre-determined by a network or to when they happen to have access to the Internet. SKEE.TV shatters the barriers ﾖ delivering edgy, relevant content directly to mobile phones. DJ Skee will become the face behind a whole new genre of entertainment for this audience.”
“My venture with mywaves is the latest component in my mission to bring the hottest urban entertainment to the mainstream through mobilevision, my daily shows will allow users to have VIP access to events, music and fashion literally in the palm of their hands thanks to the innovation of mywaves and SKEE.TV” explains DJ Skee.
From February 15 to February 18, SKEE.TV will premiere with daily episodes, sharing all the fun and activity happening NBA All Star Week in Las Vegas.
Viewers can tune in to SKEE.TV for free, and have it and other videos automatically sent to and updated on their mobile phones by signing up for mywaves at MyWaves.com. So whether a viewer wants to catch a SKEE.TV episode on the bus, or a new music video between classes, or the news on a lunch break – the video is ready to watch with just a few presses of a button on a mobile phone.
