Originally from Russia, now Los Angeles based artist Ivan Ives who is known for his work with 2mex, Bizzare, Black Milk, Pharcyde, Cappadona, etc has announced he will be releasing a new single every month. Released under the imprint of his own label No Threshold Records, each monthly single will be accompanied with a music video.
The first of which is a new single “Up & Down” with the corresponding ‘Choose Your Own Adventure’ themed music video. Probably the first of its kind, this music video allows viewers interactive control as they determine the direction and outcome of the video.
Ivan Ives – Up & Down (Choose Your Own Adventure).
This new and exciting vision is presented by one of the brightest young directors around, Jose HG. Readers may be familiar with some of his previous directorial work including Young Keno‘s Tattoos & Jewelry Remix (Feat. TK, Ya Boy & Tyga). Be sure to keep up with Jose HG and his innovative projects on his website www.josehg.com.
