Kendrick Lamar has today released a short film set to the tracks “u” and “For Sale?,” both off of his heavily Grammy-nominated album “To Pimp A Butterfly.”
The intense visual sees Kendrick go from being picture drinking alone ranting to the camera, through baptism to seemingly being ‘tempted’ by half-naked women. Flashing up between the powerful imagery are messages including
“I followed your rules for way too long”
“You played the game. I pimped it”
The powerful video project is a two team effort – “U” led as a Psycho Films Production directed by Jack Begert & the little homies, while “For Sale?” is directed by PANAMÆRA & the little homies and Shot in Paris at Le Silencio. Watch it below and get ready to see Kendrick at the Grammys next month where he is nominated for 11 awards!
Kendrick Lamar – God Is Gangsta (Video)