Home Features On The Come Up Jay La Osay – “Ball Hard Never Fall” (Official Video)

Jay La Osay – “Ball Hard Never Fall” (Official Video)


New Los Angeles recording artist Jay La Osay is confident he has the skills, music and determination to ascend from newcomer to chart-topper instantly in 2021. Today, he makes his move with the release of the new visual for the latest single, “Ball Hard Never Fall.”

In the new video, the energetic OSay shows us the payoff of hard work, early mornings and long nights with a tour of a lavish house, car and cash. Rocking hometeam colors, the emerging artist rolls around and pops off over the top wordplay and expectation for the latest body of work of the same title. A follow-up to the 2019 Never Moving Scared EP. The new video is the perfect jump-on point for any newfound fan eager to discover more for the next-gen artist.

“Ball Hard Never Fall” is directed by Shot By Blayr. BLAKKAT206 behind the boards. For more on Jay La Osay, follow him on Instagram.

Watch the new video by Jay La Osay, below.

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Bryson "Boom" Paul is a well-known journalist and media correspondent. He has written for OC Weekly, LA Weekly, Dallas Observer, Hip Hop DX, The Source and more. Throughout 13-plus years, he has interviewed the biggest names in music, like Tyler the Creator, 50 Cent and Sean Paul.


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