We confirmed that Snoop Dogg had reincarnated as Snoop Lion with the release of his new single La La La back in July.
That news was followed with the details of a Webcast alongside Suroosh Alvi (co-founder Vice Media), Ted Chung (Stampede Management), Diplo and Sway of MTV News.
The details of the webcast unveiled that Snoop’s recent stay on the island of Jamaica has led him to be “reincarnated” as Snoop Lion and planned to release an entire reggae album produced by Diplo and the Major Lazer production team as well as a documentary, photo book and a non-profit initiative called Mind Garden.
“I didn’t want to be Snoop Dogg on a reggae track…I wanted to bury Snoop Dogg and become Snoop Lion, but I didn’t know that until I went to the temple and received the name Snoop Lion from the Nyabingi priest. From that moment on, I started to understand why I was there and was able to create something magical in this [Reincarnated] project…something I haven’t done before in my career.”
During his time in Jamaica VICE documented Snoop’s very personal journey and his time spent with Rastafarian elders. The documentary, REINCARNATED, features never-before-seen images of Jamaica, as Snoop was granted unprecedented access to Rastafarian culture, temples and Jamaican culture. We rought you the Snoop Dogg as Snoop Lion: Reincarnated Official Documentary Trailer and last week the documentary premièred at the prestigious Toronto International Film Festival.
Over the last few days the international press has submitted rave reviews and given standing ovations to the visual – check them out via the links below!
“Snoop Lion on top of fest doc heap…But the biggest buzz is likely to come from Andy Capper’s Reincarnated, in which Snoop Dogg makes a month long trip to Jamaica as a ‘journey of reincarnation of self’…”
– Variety
For those who missed the single, check it below
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