(New York, NY ﾖ August 21, 2006) ﾖ Multi-Platinum, Award Winning rapper Snoop Dogg is set to release his eighth solo LP, “Tha Blue Carpet Treatment,” this November through Doggystyle/Geffen.
ﾓTha Blue Carpet Treatmentﾔ is one of the most highly anticipated new albums of the year and will continue to solidify this hip hop icon as one of the most influential musical entertainers of today.
Throughout each record on the forthcoming release, Snoop takes it back to the basicsﾅback to the ﾑhood, showcasing the original gangsta sound that made this Long Beach rapper an instant household name when he made his debut in 1992 on Dr. Dreﾒs hit song ﾓDeep Coverﾔ and the classic album ﾓThe Chronic.ﾔ After releasing a string of hit records on his last effort that carried a more commercial sound, such as the #1 mega-hit ﾓDrop It Like Itﾒs Hotﾔ featuring Pharrell, the rapper decided this time around to bring back Snoop Dogg, the O.G., for his fans. Producers who collaborated on ﾓTha Blue Carpet Treatmentﾔ include hit makers Dr. Dre, Timbaland, Rick Rock, Pharrell, among others; along with guest appearances by artists such as Stevie Wonder, Ice Cube, The Game, Brandy, R. Kelly and MC Eiht.
The premiere single, produced by Pharrell, titled “Vato,” featuring B Real from Cypress Hill is a gritty street record that tells an everyday story from the rough LA streets that only the Dogg himself can tell. The video for the single, which was directed by Phillip Atwell, plays like a short cinematic film with an important underlying message: the need for black and brown unity, especially in the wake of violence in recent months in Los Angeles. With Snoop starring as an O.G. and B Real as a Latino gang member, the video also boasts guest appearances by rap veteran Kid Frost and Oscar nominated actor Edward James Olmos to bring attention to an unfortunate, but real issue that continues to plague communities today. Through this groundbreaking video, Snoop is looking to leverage his street credibility and knowledge to launch a much needed push for unity.
“It’s about time we start to fight for each other rather than fighting against each other. I have homies from all cultural backgrounds and love all of my brothers, black and brown. There is nothing that can stop us from creating a better future for ourselves, for our families and generations to come if we all came together,” says Snoop Dogg.
This is not the superstarﾒs first attempt to bring forth social awareness to important issues. Last year, he held a peace summit dubbed ﾓProtect the Westﾔ to end all feuds between rap artists from the West Coast. Snoop also participated in rallies to save Stanley ﾓTookieﾔ Williams, an ex-gang member on death row who spearheaded the truce between the ﾓBloodsﾔ and ﾓCrips.ﾔ
The highly anticipated world premiere of ﾓVatoﾔ will make its video debut on August 30th on ﾓBETﾒs Access Granted.ﾔ
Look for any updates on the album right here on dubcnn.