Beginning this month, the makers of Smirnoff Vodka are launching the Smirnoff Signature Mix Series, a campaign pairing three acclaimed rappers with contemporary beat-maestros to create new versions of iconic hip-hop songs. Nationally renowned artists Common, Q-Tip, and KRS-One are joining forces with Just Blaze, Cool & Dre, and DJ Premier to remix Common’s “The Light,” A Tribe Called Quest’s “Midnight,” and Boogie Down Productions’ seminal “Criminal Minded.”
The Smirnoff Signature Mix Series is part of the brand’s ongoing commitment to fostering and promoting both established and emerging musical talent. The program was developed in partnership with Cornerstone, a leading marketing firm in New York City.
Each artist/producer pairing represents a Smirnoff mixed drink made by blending one of the best-selling Smirnoff flavored vodka products with a popular mixer. “The Southside,” made with Smirnoff Green Apple flavored vodka and cranberry juice, is the inspiration for Common and Just Blaze’ collaboration. “The Blueberry Abstract,” made with Smirnoff Blueberry flavored vodka and lemonade, is linked to the partnership between Q-Tip and Cool & Dre. “The Cypha,” an exciting blend of Smirnoff Raspberry flavored vodka and pineapple juice, represents the collaboration between KRS-One and DJ Premier.
“I’m honored to have the opportunity to revisit one of my signature songs and give it a breath of fresh air,” said KRS-One. “I’m grateful to Smirnoff for providing the opportunity to work with such great talent on such a ground-breaking idea and recreate hip-hop songs.”
All three songs, their music videos, and the behind-the-scenes production footage will be available for free download exclusively at SmirnoffSignatureMixSeries.com beginning on February 19th.
