Vevo and IDK Release Performance Videos for
“42 Hundred Choices” and “Michael What TF”
Sessions filmed as part Of Vevo’s Original Content Series, Ctrl
Vevo announces IDK as the next artist in their new Ctrl series with performances of “42 Hundred Choices” and “Michael What TF” premiering today.
Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. Shot in Vevo’s Brooklyn studio, IDK’s performance follow sessions from Rick Ross, Common, Rapsody, Burna Boy, A$AP Ferg and more.
IDK (Ignorantly Delivering Knowledge) is an innovator with few equals. The Maryland raised rapper and producer subverted genre tropes with his 2015 debut project SubTrap, a nuanced and inventive exploration of the intersection of drug dealing and addiction. Since then, he’s continued to make unprecedented moves both in and outside of the studio. After becoming the first artist to premiere an album with Forbes (2016’s money-minded Empty Bank), he partnered with Adult Swim to release 2017’s I Was Very Bad, which featured everyone from DOOM to Chief Keef. Is He Real?, IDK’s forthcoming major label debut, is an ascent to another creative plateau. Releasing jointly via Warner Records and IDK’s new label venture Clue, Is He Real? features rapping, singing and production from the Prince George’s County native that’s unlike any he’s done before.
“42 Hundred Choices” and “Michael What” are now streaming on all platforms. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.