Recording artists, if you’re looking for the perfect platform for propelling your career, exposure to interested consumers or connect with industry professionals without the distractions of social media, look no further than the newest social platform called Music Mergers.
While popular social media platforms like Facebook, Instagram and Twitter and Tik Tok have become the go-to hotspots for discovering new artists; however, among the new music is a hurricane of distractions that draw our attention elsewhere, such as new tech, gossip, clickbait antics and so much more. Now, finally, there is a platform that is simply about one thing, discovering your next favorite artist through exploring music. Music Mergers takes away all of the distractions that plague social media and focus on enthusiast and artist building connection, engagement and influence.
Founded by longtime friends and industry professionals Dontrell “Uncle Loops” Lendsey and Brian “Excel Beats” Whittaker. The platform’s creation is due to the 2020 COVID-19 Pandemic that, single-handedly, shut down the entertainment business. Billions of dollars were lost and many industry workers were left jobless with all live entertainment put of hold for an entire year. It was an event no one was ever prepared for.
So this would never happen again, the two veterans wanted to put a platform together that would allow for the music community to continue to thrive if this were to happen again. The minds of both Uncle Loops and Excel Beats came together to create a much-needed development tool for independent talent across the globe.
Uncle Loops, a well-known California recording artist-by-way-of-Colorado, has developed a highly-regarded resume, including collaborations with chart-topping West Coast acts, with a unique sound, a keen eye for talent and vast knowledge that earns him longevity in this business. Entering the business in 2002, his forward-thinking has helped him craft some of the exciting new sounds within pop culture. With experience, he has developed Music Mergers to be a platform that provides artists the ability to let their talent be their formal introduction and not today’s infatuation with algorithms and social status.
Not only the owner but also a client, Loops continues to pursue his solo career with the release of his latest single, “Changing It Up.” Crediting his musical influences to E-40, Too $hort, Clyde Carson, Andre 300, UGK, and Jay-Z. Uncle Loops is known as a master negotiator with his involvement in deals for musicians and notable recording companies, like Empire and Atlantic Records. He is currently preparing the release of his forthcoming project, titled Boutdo, which will feature late-Bay Area rapper, Mike Darole and slated for a June release via own imprint. Boutdo talks of lessons learned and how to maneuver in a distorted environment.
Excel Beats is best known for his production work with Grammy award-winning legends Bone Thugs-N-Harmony. Like Loops, Excel, along with award-winning production, also has a very extensive background in the entertainment industry. For Music Mergers, Loops and Excel properly designed a platform to bring back the familiar artist development for both music professionals and musical talent that they experience coming up.
In 2021, Music Mergers has been covered by several major music media outlets like All Hip Hop. Music Mergers is both mobile and web-friendly and works as a monthly credit subscription format.
For more on Music Mergers, watch the latest interview below or visit the official website and follow the new platform daily on Twitter and Instagram. Check out Uncle Loops’ latest single, “Changin It Up,” available now on Apple Music.