Jermaine Dupri has announced major plans today that are sure to shake up the music industry. He’s been named President of a new record company in conjunction with Procter & Gamble’s TAG Body Spray and Island Def Jam. The groundbreaking new venture, TAG Records, will give up-and-coming artists an extra shine through TAG Body Spray marketing campaigns. It’s an extremely innovative idea, and you can check out JD explaining things further in the video below.
Jermaine Dupri Explains TAG Records [Video]
“This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support ﾖ a first in the industry. Iﾒm hand selecting and molding these artists to make history in hip hop,ﾔ said JD.
TAG Records is poised to be a very creative solution to the issue of expensive marketing campaigns for records. Stay tuned to Dubcnn for more information as it becomes available, and check out the TAG Records Website to see more.
