We confirmed that Snoop Dogg had reincarnated as Snoop Lion with the release of his new single La La La back in July.
We followed that with news that Snoop Lion planned to release an entire reggae album produced by Diplo and the Major Lazer production team as well as a documentary, shot during his time in Jamaica whre VICE documented Snoop’s very personal journey and his time spent with Rastafarian elders; we then dropped the Snoop Dogg as Snoop Lion: Reincarnated Official Documentary Trailer before the documentary premièred at the prestigious Toronto International Film Festival.
Today Snoop has dropped the video to La La La via MTV which you can watch below.
Snoop Lion – La La La (Video)
Official Press Release
Los Angeles, CA (October 31, 2012) – Today, Snoop Lion is excited to premiere the official music video for “La La La,” the first single from his forthcoming Reincarnated
For those who missed the single, check it below.